The “Network Effect” and its Impact on Collaboration

A successful collaboration strategy promotes the grouping of applications, services, devices and content into “one” unified architecture to improve business processes and boost productivity. Cisco’s Collaboration portfolio has an end to end solution for businesses of all shapes and sizes. However, an organization will not see the impact of their strategy until the user population adopts the technologies and puts the capabilities to use.

Successful collaboration relies on the “network effect”. I am not referring to network design… or how secure a network is… or how much bandwidth it has… or whether or not Quality of Service has been implemented. I am referring to a concept that the “value” of a product or service increases as more and more people use it. A perfect example of a product falling victim to the “network effect” is the telephone. The more people who own telephones, the more valuable the telephone is to each owner. A user purchasing a telephone may not intend to create value for other users, but they do so regardless.

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